{"id":3727,"date":"2012-06-21T18:13:25","date_gmt":"2012-06-21T16:13:25","guid":{"rendered":"http:\/\/blog.pricecheck.co.za\/?p=3727"},"modified":"2012-06-21T18:13:25","modified_gmt":"2012-06-21T16:13:25","slug":"the-handheld-disruptor","status":"publish","type":"post","link":"\/blog\/the-handheld-disruptor\/","title":{"rendered":"The handheld disruptor"},"content":{"rendered":"<p>In January I wrote a blog post about <a href=\"http:\/\/blog.pricecheck.co.za\/2012\/01\/is-sony-under-pressure\/\" target=\"_blank\">Sony being under pressure<\/a> , and it seems that in a space of 5 months the picture has become quite bleak. The much awaited <a href=\"http:\/\/www.pricecheck.co.za\/search\/?search=Sony+PlayStation+Vita\" target=\"_blank\">Sony PlayStation Vita<\/a> has under performed and sale numbers have been less than ground breaking in Europe and other markets.<\/p>\n<p>I wonder if we are beginning to see the start of a downward spiral for <a href=\"http:\/\/www.pricecheck.co.za\/categories\/201\/Consoles\/\" target=\"_blank\">handheld gaming devices<\/a> such as the Vita? Think about it for a minute, what are the 3 things that are in your pockets or hands during the majority of the day? Keys, <a href=\"http:\/\/www.pricecheck.co.za\/categories\/384\/Handbags+%26+Wallets\/\" target=\"_blank\">wallet<\/a> and a cellphone is what I think most of us will answer. <a href=\"http:\/\/www.pricecheck.co.za\/categories\/126\/Cellular+Phones\/\" target=\"_blank\">Smart phones<\/a> have become an industry disruptor as digital cameras, gaming consoles, GPS devices and personal digital assistants (PDA\u2019s) are being replaced by one uber device. <a href=\"http:\/\/www.pricecheck.co.za\/categories\/83\/Digital+Cameras\/\" target=\"_blank\">Digital SLR cameras<\/a> will survive but I fear for the \u201cpoint and shoot\u201d industry. Gaming consoles such as the PlayStation 3, Wii and Xbox will be found close to the LCD TV in a cupboard\/ drawer but tablets and smart phones will become the next battlefield for gaming companies.<\/p>\n<p><a href=\"http:\/\/blog.pricecheck.co.za\/wp-content\/uploads\/Handheld-gaming.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3728\" title=\"Handheld gaming\" src=\"http:\/\/blog.pricecheck.co.za\/wp-content\/uploads\/Handheld-gaming.jpg\" alt=\"\" width=\"512\" height=\"288\" \/><\/a><\/p>\n<p>So where does this leave <a href=\"http:\/\/www.pricecheck.co.za\/search\/?search=Sony\" target=\"_blank\">Sony<\/a>? They are increasingly at a risk of dropping out of the mind and sight of their loving customers. Here is the simple test: Name the latest <a href=\"http:\/\/www.pricecheck.co.za\/categories\/126\/Cellular+Phones\/\" target=\"_blank\">Sony cellphone<\/a>, <a href=\"http:\/\/www.pricecheck.co.za\/categories\/83\/Digital+Cameras\/\" target=\"_blank\">digital camera<\/a> and<a href=\"http:\/\/www.pricecheck.co.za\/categories\/162\/LCD+TVs\/\" target=\"_blank\"> TV<\/a> that Sony has launched?<\/p>\n<p>Samsung and Apple are increasingly being seen as the choice of the consumers worldwide. <a href=\"http:\/\/www.pricecheck.co.za\/search\/?search=Sony\" target=\"_blank\">Sony<\/a>, you have some work to do\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In January I wrote a blog post about Sony being under pressure , and it seems that in a space of 5 months the picture has become quite bleak. The much awaited Sony PlayStation Vita has under performed and sale numbers have been less than ground breaking in Europe and other markets. I wonder if<\/p>\n<div class=\"read-more\"><a href=\"\/blog\/the-handheld-disruptor\/\" title=\"Read More\">Read More<\/a><\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"amp_status":"","footnotes":""},"categories":[1],"tags":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"\/blog\/wp-json\/wp\/v2\/posts\/3727"}],"collection":[{"href":"\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/comments?post=3727"}],"version-history":[{"count":0,"href":"\/blog\/wp-json\/wp\/v2\/posts\/3727\/revisions"}],"wp:attachment":[{"href":"\/blog\/wp-json\/wp\/v2\/media?parent=3727"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/categories?post=3727"},{"taxonomy":"post_tag","embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/tags?post=3727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}