{"id":32255,"date":"2021-07-23T09:33:28","date_gmt":"2021-07-23T07:33:28","guid":{"rendered":"\/blog\/?p=32255"},"modified":"2021-07-23T09:33:28","modified_gmt":"2021-07-23T07:33:28","slug":"lego-reveals-1st-brick-made-from-recycled-plastic","status":"publish","type":"post","link":"\/blog\/lego-reveals-1st-brick-made-from-recycled-plastic\/","title":{"rendered":"Lego Reveals 1st Brick Made from Recycled Plastic"},"content":{"rendered":"<p>The Lego Group has unveiled a prototype Lego brick made from recycled plastic, the latest step in its journey to make Lego products from sustainable materials.<\/p>\n<p>According to Lego, the new prototype, which uses PET plastic from discarded bottles, is the first brick made from a recycled material to meet the company\u2019s strict quality and safety requirements. Lego says, a\u00a0team of more than 150 people are working to find more sustainable solutions for Lego products. Over the past three years, materials scientists and engineers tested over 250 variations of PET materials and hundreds of other plastic formulations, resulting in a prototype that meets several of their quality, safety, and play requirements \u2014 including clutch power.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-32256 aligncenter\" src=\"\/blog\/wp-content\/uploads\/2021\/07\/Lego-recycled-bricks_header-300x169.jpeg\" alt=\"Lego recycled plastic bricks\" width=\"707\" height=\"398\" srcset=\"\/blog\/wp-content\/uploads\/2021\/07\/Lego-recycled-bricks_header-300x169.jpeg 300w, \/blog\/wp-content\/uploads\/2021\/07\/Lego-recycled-bricks_header-768x432.jpeg 768w, \/blog\/wp-content\/uploads\/2021\/07\/Lego-recycled-bricks_header.jpeg 800w\" sizes=\"(max-width: 707px) 100vw, 707px\" \/><br \/>\nVice President of Environmental Responsibility at the LEGO Group, Tim Brooks said: \u201cWe are super excited about this breakthrough. The biggest challenge on our sustainability journey is rethinking and innovating new materials that are as durable, strong and high quality as our existing bricks \u2014 and fit with Lego elements made over the past 60 years. With this prototype we\u2019re able to showcase the progress we\u2019re making.\u201d<\/p>\n<h3>Uncompromised quality and safety<\/h3>\n<p>It will be some time before bricks made from a recycled material appear in LEego product boxes. The team will continue testing and developing the PET formulation and then assess whether to move to the pilot production phase. This next phase of testing is expected to take at least a year.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-32263 aligncenter\" src=\"\/blog\/wp-content\/uploads\/2021\/07\/LEGO-recycled-plastic-brick-prototype-11-300x207.jpeg\" alt=\"Lego recycled plastic bricks\" width=\"703\" height=\"485\" srcset=\"\/blog\/wp-content\/uploads\/2021\/07\/LEGO-recycled-plastic-brick-prototype-11-300x207.jpeg 300w, \/blog\/wp-content\/uploads\/2021\/07\/LEGO-recycled-plastic-brick-prototype-11-768x530.jpeg 768w, \/blog\/wp-content\/uploads\/2021\/07\/LEGO-recycled-plastic-brick-prototype-11.jpeg 800w\" sizes=\"(max-width: 703px) 100vw, 703px\" \/><\/p>\n<p><em><strong>Also read:<\/strong> <a href=\"https:\/\/www.pricecheck.co.za\/blog\/legos-new-ideas-treehouse-has-bricks-made-of-real-plants\/\" target=\"_blank\" rel=\"noopener\">Lego&#8217;s New Ideas Treehouse Has Bricks Made Of Real Plants<\/a><\/em><\/p>\n<p>Brooks said: \u201cWe know kids care about the environment and want us to make our products more sustainable. Even though it will be a while before they will be able to play with bricks made from recycled plastic, we want to let kids know we\u2019re working on it and bring them along on the journey with us. Experimentation and failing is an important part of learning and innovation. Just as kids build, unbuild and rebuild with Legobricks at home, we\u2019re doing the same in our lab.\u201d<\/p>\n<p>The prototype is made from recycled PET sourced from suppliers in the United States that use US Food &amp; Drug Administration (FDA) and European Food Safety Authority (EFSA) approved processes to ensure quality. On average, a one-litre plastic PET bottle provides enough raw material for ten 2 x 4 Lego bricks.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-32262 aligncenter\" src=\"\/blog\/wp-content\/uploads\/2021\/07\/LEGO-recycled-plastic-brick-prototype33-300x200.jpeg\" alt=\"Lego recycled plastic bricks\" width=\"701\" height=\"467\" srcset=\"\/blog\/wp-content\/uploads\/2021\/07\/LEGO-recycled-plastic-brick-prototype33-300x200.jpeg 300w, \/blog\/wp-content\/uploads\/2021\/07\/LEGO-recycled-plastic-brick-prototype33-768x512.jpeg 768w, \/blog\/wp-content\/uploads\/2021\/07\/LEGO-recycled-plastic-brick-prototype33-104x69.jpeg 104w, \/blog\/wp-content\/uploads\/2021\/07\/LEGO-recycled-plastic-brick-prototype33.jpeg 800w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/><\/p>\n<h3>Journey towards more sustainable products<\/h3>\n<p>The patent-pending material formulation used to make the brick increases the durability of PET to make it strong enough for Lego bricks. The innovative process uses a bespoke compounding technology to combine the recycled PET with strengthening additives.<br \/>\nThe recycled prototype brick is the latest development in making the Lego Group\u2019s products more sustainable. In 2020, the company announced it will begin removing single-use plastic from its boxes. In 2018, it began producing elements from bio-polyethylene (bio-PE), made from sustainably sourced sugarcane. Many Lego sets contain elements made from bio-PE which is perfect for making smaller, softer pieces such as trees, branches, leaves and accessories for minifigures. Bio-PE is not currently suitable for making harder, stronger elements such as the iconic Lego bricks.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-32261 aligncenter\" src=\"\/blog\/wp-content\/uploads\/2021\/07\/LEGO-recycled-plastic-brick-prototype-44-300x200.jpeg\" alt=\"Lego recycled plastic bricks\" width=\"704\" height=\"469\" srcset=\"\/blog\/wp-content\/uploads\/2021\/07\/LEGO-recycled-plastic-brick-prototype-44-300x200.jpeg 300w, \/blog\/wp-content\/uploads\/2021\/07\/LEGO-recycled-plastic-brick-prototype-44-768x512.jpeg 768w, \/blog\/wp-content\/uploads\/2021\/07\/LEGO-recycled-plastic-brick-prototype-44-104x69.jpeg 104w, \/blog\/wp-content\/uploads\/2021\/07\/LEGO-recycled-plastic-brick-prototype-44.jpeg 800w\" sizes=\"(max-width: 704px) 100vw, 704px\" \/><\/p>\n<p>Brooks said: \u201cWe\u2019re committed to playing our part in building a sustainable future for generations of children. We want our products to have a positive impact on the planet, not just with the play they inspire, but also with the materials we use. We still have a long way to go on our journey but are pleased with the progress we\u2019re making.\u201d<\/p>\n<p>The Lego Group\u2019s focus on sustainable material innovation is just one of <a href=\"https:\/\/www.lego.com\/en-us\/aboutus\/sustainability\/\" target=\"_blank\" rel=\"noopener\">several different initiatives<\/a> the company has in place to make a positive impact. The Lego Group will invest up to US $400 mill ion over three years to 2022 to accelerate its sustainability ambitions.<\/p>\n<p><em><strong>Find the best prices on Lego and other toys online with PriceCheck now:<\/strong><\/em><\/p>\n<p><a href=\"https:\/\/www.pricecheck.co.za\/categories\/13936\/Building+Sets?utm_source=blog.pricecheck.co.za&amp;utm_medium=referral&amp;utm_campaign=blog_Lego_Reveals_1st_Brick_Made_from_Recycled_Plastic&amp;utm_content=Lego_Reveals_1st_Brick_Made_from_Recycled_Plastic\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21641 size-medium\" src=\"\/blog\/wp-content\/uploads\/2018\/04\/Buttons_ViewOffers-300x57.png\" alt=\"view offers\" width=\"300\" height=\"57\" srcset=\"\/blog\/wp-content\/uploads\/2018\/04\/Buttons_ViewOffers-300x57.png 300w, \/blog\/wp-content\/uploads\/2018\/04\/Buttons_ViewOffers.png 550w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Lego Group has unveiled a prototype Lego brick made from recycled plastic, the latest step in its journey to make Lego products from sustainable materials. According to Lego, the new prototype, which uses PET plastic from discarded bottles, is the first brick made from a recycled material to meet the company\u2019s strict quality and<\/p>\n<div class=\"read-more\"><a href=\"\/blog\/lego-reveals-1st-brick-made-from-recycled-plastic\/\" title=\"Read More\">Read More<\/a><\/div>\n","protected":false},"author":20,"featured_media":32257,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"amp_status":"","footnotes":""},"categories":[4068],"tags":[8247,8244,8246,8243,4995,8245],"jetpack_featured_media_url":"\/blog\/wp-content\/uploads\/2021\/07\/Lego-bricks-new.jpeg","_links":{"self":[{"href":"\/blog\/wp-json\/wp\/v2\/posts\/32255"}],"collection":[{"href":"\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/comments?post=32255"}],"version-history":[{"count":3,"href":"\/blog\/wp-json\/wp\/v2\/posts\/32255\/revisions"}],"predecessor-version":[{"id":32358,"href":"\/blog\/wp-json\/wp\/v2\/posts\/32255\/revisions\/32358"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/media\/32257"}],"wp:attachment":[{"href":"\/blog\/wp-json\/wp\/v2\/media?parent=32255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/categories?post=32255"},{"taxonomy":"post_tag","embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/tags?post=32255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}