{"id":23179,"date":"2018-11-05T14:23:23","date_gmt":"2018-11-05T12:23:23","guid":{"rendered":"https:\/\/blog.pricecheck.co.za\/?p=23179"},"modified":"2019-06-13T12:08:14","modified_gmt":"2019-06-13T10:08:14","slug":"black-friday-2018-9","status":"publish","type":"post","link":"\/blog\/black-friday-2018-9\/","title":{"rendered":"Black Friday: The Numbers that Matter"},"content":{"rendered":"
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It’s November, and that means that Black Friday<\/a> is upon us! The biggest deal-hunting shopping day of the year brings with it some incredible specials, discounts, and sales on gadgets, gear, fashion, and just about everything under the sun; but in terms of it’s impact, how big is Black Friday, really?<\/p>\n

Well, research shows that the Black Friday phenomenon has grown faster in South Africa than any other country in the world. Last year, PriceCheck saw 3 times the number of daily visits<\/strong> to its online shopping comparison website on Black Friday, and twice the number on Cyber Monday, compared to its 2017 average. In addition, these visits were on 30% longer than the 2017 average duration.<\/p>\n

And in terms of actual consumer spending, PayPal is predicting that South Africans will shell out over R53 billion by the end of 2018, up a staggering near R16 billion from R37.1 billion in 2017.<\/p>\n

Clearly there’s an eagerness from South Africans to nab the best deals first, too (you know, early-bird-gets-the-worm kind-of thing). In 2017, the traffic at midnight on the morning of Black Friday saw a huge increase over the average day (over 4 percent of the total visitors logged on at midnight, up from 1.5 percent<\/strong>), showing that SA’s online shoppers are ready and waiting for Black Friday deals to break.<\/p>\n

In addition to the popularity, last year’s Black Friday produced some interesting statistics; and you can check out some of the most notable on the below infographic:<\/p>\n

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Remember to keep an eye on PriceCheck leading up to Black Friday, where we’ll have some tips on how to capitalise on the best Black Friday deals, as well as a heads-up on some of the most exciting sales set to go down!<\/a><\/p>\n

Sign-up to PriceCheck’s Black Friday newsletter here<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

How big is Black Friday? We’ve got the numbers to prove why it’s South Africa’s biggest online shopping celebration!<\/p>\n","protected":false},"author":1,"featured_media":23197,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"amp_status":"","footnotes":""},"categories":[3952],"tags":[2653,3930,1394,378,613,648,3931,3932,2976,3914],"jetpack_featured_media_url":"\/blog\/wp-content\/uploads\/2018\/11\/BlackFridayBlogHeaders_2018-11-05-01-1.png","_links":{"self":[{"href":"\/blog\/wp-json\/wp\/v2\/posts\/23179"}],"collection":[{"href":"\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/comments?post=23179"}],"version-history":[{"count":9,"href":"\/blog\/wp-json\/wp\/v2\/posts\/23179\/revisions"}],"predecessor-version":[{"id":23217,"href":"\/blog\/wp-json\/wp\/v2\/posts\/23179\/revisions\/23217"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/media\/23197"}],"wp:attachment":[{"href":"\/blog\/wp-json\/wp\/v2\/media?parent=23179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/categories?post=23179"},{"taxonomy":"post_tag","embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/tags?post=23179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}