2017 may have been one of South Africa\u2019s most politically and economically action-packed years to date, but many online publishers may be surprised to learn that these are not among Mzanzi\u2019s top five most browsed topics of the year.<\/p>\n
As one of Africa\u2019s most widely used web browsers \u2013 serving over 250 million users around the world, including 53% of South Africa\u2019s mobile market, Opera Mini is perfectly positioned to use its masses of data on consumer browsing habits to shed light on the topics and content types that captivated South African audiences the most in 2017 \u2013 and here\u2019s what we found topping the most-read list.<\/p>\n
As in Nigeria, Kenya and much of the rest of the continent, football is what South Africans love to browse the most. From the latest fixtures and results to industry news, gossip and scandal, the beautiful game tops the list as South Africa\u2019s most searched topic.<\/p>\n
If you\u2019ve spent any time on the internet in the past decade, there\u2019s a very good chance that you\u2019ve read a listicle of life hacks \u2013 the content category coming in at number two on our list. Fast-living South African audiences, it seems, have a serious soft spot for an interesting DIY project or convenient how-to video.<\/p>\n
With a reputation for leading innovation in fashion on the African continent, it\u2019s no surprise that women\u2019s fashion scoops the number three spot in 2017. A talented population of designers and a rising wave of trend analysts, photographers and fashion bloggers are set to ensure this trend continues well into the future.<\/p>\n
It\u2019s good to know that South Africans are using the power of the internet to get a little more health conscious as a population \u2013 health and lifestyle content ranks at number four of South Africa\u2019s most browsed content in 2017.<\/p>\n
South Africa is fertile ground for a rich, booming music scene, with its hip-hop artists in particular achieving almost god-like status on local social media. Whether it\u2019s a hot new track or one of the blockbuster hip-hop concerts that roll around every year, hip-hop was on every South African\u2019s lips (and smartphones) in 2017.<\/p>\n","protected":false},"excerpt":{"rendered":"
2017 may have been one of South Africa\u2019s most politically and economically action-packed years to date, but many online publishers may be surprised to learn that these are not among Mzanzi\u2019s top five most browsed topics of the year. As one of Africa\u2019s most widely used web browsers \u2013 serving over 250 million users around<\/p>\n