{"id":19025,"date":"2017-09-06T16:03:27","date_gmt":"2017-09-06T14:03:27","guid":{"rendered":"https:\/\/blog.pricecheck.co.za\/?p=19025"},"modified":"2017-09-06T16:03:27","modified_gmt":"2017-09-06T14:03:27","slug":"huawei-becomes-second-largest-smartphone-brand","status":"publish","type":"post","link":"\/blog\/huawei-becomes-second-largest-smartphone-brand\/","title":{"rendered":"Huawei becomes second largest smartphone brand"},"content":{"rendered":"

According to the latest research from Counterpoint\u2019s\u00a0Market Pulse for July 2017, Huawei has surpassed Apple in global smartphone sales consistently for June and July. With August sales looking strong for the Chinese vendor, a hat-trick for Huawei could be on the cards.<\/p>\n

Discussing this key competitive development, Counterpoint\u2019s Research Director Peter Richardson, notes, \u201cThis is a significant milestone for Huawei, the largest Chinese smartphone brand with a growing global presence. It speaks volumes for this primarily network infrastructure vendor on how far it has grown in the consumer mobile handset space in the last three to four years. The global scale Huawei has been able to achieve can be attributed to its consistent investment in R&D and manufacturing, coupled with aggressive marketing and sales channel expansion.\u201d<\/p>\n

Mr. Richardson adds, \u201cWhile this streak could be temporary considering the annual iPhone refresh is just around the corner, it nevertheless underscores the rate at which Huawei has been growing. However, a weak presence in the South Asian,\u00a0India<\/a>n and North\u00a0America<\/a>n markets limits Huawei\u2019s potential in the near-to mid-term to take a sustainable second place position behind Samsung. Huawei is over-dependent on its home market China where it enjoys the\u00a0leadership position<\/a>\u00a0and operator-centric markets in Europe, Latin America and Middle East.\u201d<\/p>\n

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Talking about future prospects and other findings, Counterpoint\u2019s Associate Director, Tarun Pathak, notes, \u201cThe\u00a0growth of Chinese brands<\/a>\u00a0is an important trend which no player in the mobile ecosystem can ignore. Chinese brands with their dominant position in key\u00a0markets<\/a>\u00a0such as China,\u00a0Europe<\/a>, Asia and Latin America have restricted the growth prospects for leading global brands such as Samsung and Apple. Chinese brands are growing swiftly thanks not only to smartphone design, manufacturing capability and rich feature sets, but also by out-smarting and out-spending rivals in sales channels, go-to-market and marketing promotion strategies.\u201d<\/p>\n

Mr Pathak, adds, \u201cHuawei, Oppo, Vivo and Xiaomi have successfully gained access to key supply chain partners, which has allowed them to launch designs with\u00a0bezel-free<\/a>, full displays, Augmented Reality, in-house chipsets and advanced camera features, that have kept them toe-to-toe with rivals. These players have become as equally important as Samsung or Apple to the global supply chain, application developers and distribution channels, as they continue to grow in scale more rapidly than the incumbent market share leaders.\u201d<\/p>\n

Commenting on the best-selling models in the month of July, Senior Analyst, Pavel Naiya highlighted, \u201cApple continued to drive its flagship momentum with iPhone 7 & 7 Plus; still the world\u2019s best-selling models. OPPO has been one of the fastest growing brands globally thanks to the popularity of models including the flagship OPPO R11 and the mid-tier OPPO A57 that captured third and fourth spots respectively. These were followed by Samsung\u2019s flagship Galaxy S8, Xiaomi Redmi Note 4X and Samsung Galaxy S8+. Apple\u2019s 32GB refresh of the venerable iPhone 6 enabled it to regain momentum during the month, with popularity across prepaid markets to edge out Samsung\u2019s Galaxy J7.<\/p>\n

Mr Naiya, added. \u201cWhile Huawei climbed to be the world\u2019s second largest brand overall, it is surprising to see none of its models breaking into the top ten rankings. This is due to a multiple SKU portfolio that currently lacks a true hero device. While having a diverse portfolio allows Huawei to fight on multiple fronts, it does little to build overall brand recognition; something Huawei badly needs if it is continue to gain share. While Huawei has trimmed its portfolio, it likely needs to further streamline its product range like Oppo and Xiaomi have done \u2013 putting more muscle behind fewer products.\u201d<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

According to the latest research from Counterpoint\u2019s\u00a0Market Pulse for July 2017, Huawei has surpassed Apple in global smartphone sales consistently for June and July. With August sales looking strong for the Chinese vendor, a hat-trick for Huawei could be on the cards. Discussing this key competitive development, Counterpoint\u2019s Research Director Peter Richardson, notes, \u201cThis is<\/p>\n

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