{"id":16986,"date":"2017-06-12T13:12:04","date_gmt":"2017-06-12T11:12:04","guid":{"rendered":"https:\/\/blog.pricecheck.co.za\/?p=16986"},"modified":"2017-06-12T13:12:04","modified_gmt":"2017-06-12T11:12:04","slug":"is-tv-dead","status":"publish","type":"post","link":"\/blog\/is-tv-dead\/","title":{"rendered":"Is TV Dead?"},"content":{"rendered":"

For decades, TV has been the undisputed ruler of media consumption, however the rise of thanks to the rise of mobile, this is changing. According to a report published by Zenith, mobile internet consumption increased at an average rate of 44% a year between 2010 and 2016. This is driven by the spread of mobile devices, improvements in technology and greater availability of mobile-adapted content. The average person spent 456 minutes consuming media in 2016, up from 411 minutes in 2010 \u2013 an average increase of 2% a year.<\/p>\n

Now that mobile devices play such an integral\u00a0role in so many people\u2019s lives the growth in mobile internet use is slowing – thanks partly to the lack of innovation , causing a knock-on effect of the growth in media consumption. In 2016, mobile internet use grew 25%, down from 43% growth in 2015, and it’s expected to grow 17% in 2017.<\/p>\n

\u201cMobile technology has thoroughly disrupted consumers\u2019 media habits in less than a decade,\u201d said Jonathan Barnard, Head of Forecasting at Zenith. \u201cThe pace of change is now slowing \u2013 at least until the next disruptive technology takes off.\u201d<\/p>\n

2014 was the year that desktop reigned as the primary way of accessing the internet, however in 2015 mobile overtook desktop. Zenith forecast’s that 71% of all internet consumption will be mobile in 2017. North America (where 76% of internet use is mobile) and Asia Pacific (75%) have embraced mobile internet use the fastest.
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For decades, TV has been the undisputed ruler of media consumption, however the rise of thanks to the rise of mobile, this is changing. According to a report published by Zenith, mobile internet consumption increased at an average rate of 44% a year between 2010 and 2016. This is driven by the spread of mobile<\/p>\n

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