Veganism is on the rise. In Europe, it’s estimated that the number of vegans has grown by 360% in the last decade, and South Africa has the 23rd biggest vegan population globally. With this trend continuing to gain popularity, it’s no wonder vegan and cruelty-free cosmetics are taking off as well.
Makeup brands like Kryolan SA and its German counterparts have never tested finished products on animals since the company’s inception in 1945 and only sources cruelty-free raw materials following an EU ban on animal testing. In fact, the brand has even gone so far as to introduce a purely vegan range that is completely free of animal testing or products.
The sustainable choice
Veganism is no longer considered just another trend. It is growing for many reasons. Empathy towards animals, health reasons, environmental sustainability, and for many, simply because it is now easier to make the change. Vegan products are more readily available, and modern food options are nutritious and delicious. As the lifestyle extends its reach to vegan household products and vegan beauty products, it’s become even easier for vegans to stick to their ethical lifestyle choice.
When it comes to cosmetics, how does ‘vegan’ differ from ‘cruelty-free’? ‘Cruelty-free’ assures consumers that the product they are buying has not been tested on animals; whereas ‘vegan’ means that the product is completely free of any ingredients derived from animals or animal by-products. Cosmetics can be vegan, but not cruelty-free. Just because the ingredients are vegan, the product can, in some cases, still be tested on animals. If you’re serious about using products that are kind to the environment and living things, then ensure you look out for cruelty-free and vegan beauty products.
No animals were harmed during this production
Vegan skincare is developed with natural, plant-based ingredients. These are sourced from organically certified farming. To ensure that the product you are buying is authentic, look out for ‘NATRUE’ quality seal and ensure they are registered with the vegan society’s flower trademark. Vegan ingredients are derived from plant-based emulsions, oils and lipids. The added benefit is that nature’s healing powers are beneficial for the skin.
The beauty of vegan
Due to their natural ingredients, vegan beauty products are an excellent choice for those with sensitive skin. The anti-ageing benefits are also a great reason to switch. Most vegan products hydrate your skin, making it appear smoother and more youthful. Because of their high-quality ingredients, you’ll also find your products last longer and have a smoother application.
Vegan cosmetics are a practical and sustainable choice, even if you haven’t chosen to follow a full vegan lifestyle. Their benefits are extensive, and you can use them confidently, knowing that you are doing your bit for the environment, all while looking younger and more vibrant.
And indeed, conscious cosmetics are bringing the public closer to their natural roots, with no cruelty involved, whatsoever.
