I’ve always thought it would be really useful to be able to track what’s going on in the world of online shopping in a really simple way. To be able to track popular products, and their prices can be a really attractive prospect for ordinary shoppers and trendsetters alike.

Another industry-leading innovation from PriceCheck is implementing Really Simply Syndication or RSS as it’s commonly known. We just went live with it for the start of August and I think it’s going to be invaluable for those of us who have really seen the benefits of using PriceCheck.

What is RSS you may be asking? Well, RSS is just a way for people to syndicate content across the internet and it all exploded with the world of blogging. A detailed explanation of how, where and why RSS was developed can be found at the Wikipedia.

People, as I do, started using RSS feeds (the source of the content) to track articles and comments from their favourite blogs. All you need to do is “subscribe” to a feed using an aggregator like Afrigator, the brilliant tool by Justin Hartman, and you can track multiple feeds from multiple sources in a single place.

Eventually what was made popular by the blogging community has spread to other sources of interest: Weather tools, betting and gambling, news and now PriceCheck.

So, to subscribe to a feed on PriceCheck, just look for the RSS feed icon in your browser and it means you can subscribe to the content of that page! For categories you’ll get a list of the daily top 25 products and for products you’ll get a list of the top offers from shops. For help, see: integrating RSS feeds into Firefox, RSS in Internet Explorer, a detailed explanation of RSS and Ourlook from Microsoft.

Go on and syndicate. Oh, and don’t forget this blog has an RSS feed too 🙂