Attention parents; Yoto, an audio platform developed specifically for kids and the brand behind the popular Yoto Player, has landed in South Africa. The Yoto Player, a screen-free, Bluetooth speaker box provides safe, educational entertainment for children and is now available in the Republic.
Born in the UK, Yoto is an audio platform that introduces children to a world of stories, music, educational activities, sound effects, podcasts and radio. Founders Ben Drury and Filip Denker were inspired by Montessori principles to create a screen-free audio device that kids could safely control themselves; they called it Yoto Player. And in a bid to offer audio that will inspire the next generation of independent creative minds, Yoto is investing in content that promotes mindfulness, meditation, and sleep among children.
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Yoto Player is designed to safely give children full control over their listening experience, by entertaining and educating them while reducing screen-time. Yoto Player is controlled using physical cards that are inserted into the Player which plays audio content — helping to reduce excessive screen-time, giving children access to entertaining content without removing the joy of using technology for fun, learning and imaginative play.
Working alongside the Yoto Player is the Yoto smartphone app, which gives parents easy control of settings and content management. The free-to-download app also contains a selection of free audio content which can be linked to Bluetooth speakers, including in the car, for on-the-go entertainment. Additionally, Yoto’s content cards have the ability to play content through the app by simply tapping the card to the back of a smartphone.
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After branching out to the United States in June last year, Yoto is now putting down roots in other regions with a goal to globally service and inspire the next generation of creative, independent minds through audio. Yoto is also about providing parents with peace of mind and children with access to a world of curated audio content.
Since launching the new Yoto Player in early 2020, Yoto has experienced explosive growth, securing partnerships and content deals with trusted household names such as Lego and Disney as well as licenses with Penguin Random House, Abbey Road Studios, Sony Music, HarperCollins, Hachette, Pan Macmillan and more. Yoto’s extensive and ever-expanding content library is packed with some of the world’s greatest children’s content including The Magic Far Away Tree (Trilogy), The Gruffalo, The Wishing Chair (Trilogy), with Frozen, Finding Nemo and many more household names to be released in the coming months.
The Yoto Player is available for purchase in South Africa at a recommended retail price of R2,499, while the Yoto smartphone app is available to download for free on iOS or Android.
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