Most of us think of Brutal Fruit as the sweet drink of choice during our fun and carefree student days. But now, the alco-pop brand is bringing South African fans something a little bit different; a fragrance! As a brand with a sparkling sophisticated drink, Brutal Fruit wants to remind women of their inner confidence and strength, and the fun of their youth, in a sophisticated way. So why not celebrate the days when you were carefree and fun with a unique fragrance? say hello to You Belong, by Brutal Fruit.
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Launched in South Africa on 17 January 2022, the fragrance is a first in the world for an alcohol brand. It goes without saying that innovation drives success, and unexpected yet obvious collaborations are at the epi-centre of what is driving many brands to offer customers more. It is with this thinking that Brutal Fruit decided to enter the fragrance game, to offer customers something more.
Crafted in partnership with master perfumers and inspired by Brutal Fruit lovers, You Belong is a one-of-a-kind fragrance that blends sparkling citrus and floral top notes with a middle of sandalwood, plum and peach, subtly underscored by a base of tonka beans, labdanum, and precious woods. The resulting bouquet is an elegant, sensual experience that carries with it the feeling of belonging.
Find out more here.
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