Monday, December 23

A very timely launch for the DStv Walka

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Earlier this month DStv unveiled their latest addition to their ever growing mobile TV arsenal. The DStv Walka will compliment the Drifta and Drifta USB but also add another variable into the mobile TV discussion.

The DStv Drifta and Drifta USB both have become must have gadgets for frequent travellers and gadget connoisseurs. However to use the Drifta and Drfita USB, users need a cellphone, tablet or desktop computer  which is used to show the content that is sent to the Drifta. So in effect it adds a barrier to users wishing to purchase the Drifta.

After activating the Walka through the MultiChoice call centre it connects to the DStv Mobile DVB-H broadcast signal, giving access to 16 great DStv channels in the genres of sport, music, news, cartoons and general entertainment. The content line-up includes the two brand new channels that were recently added; magical channel M-Net Mobile and the informative Discovery channel.
The same great channels are available across all DStv Mobile capable devices for the same subscription of R36 per month. DStv Premium subscribers pay no subscription to access DStv Mobile.

“Our research has shown that there is interest in a dedicated mobile TV viewing device to ease accessibility and improve usability of the mobile TV service. We anticipate that the Walka will be well received by the market and hope our subscribers find it as another useful way to stay in touch with DStv channels.” said Mark Rayner General Manager DStv Mobile.

The Drifta Walka does not need to be paired with another device in order to display content from MultiChoice. I sense this feature will be promoted heavily as potentially it could lead to a lot of new subscriptions for DStv mobile. The timing of this product launch could not have been better as the DStv Walka could be a very nice gift for the festive season.

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