Even though the new Nintendo free-to-play title has yet to see a world-wide release, it’s already capturing news headlines everywhere.
And it seems to be paying off, as Nintendo stocks have skyrocketed just a week after the Pokemon Go release.
The Pokemon franchise has always been one of Nintendo’s top earners, but that doesn’t look to be changing anytime soon. Pokemon Go is the latest mobile free-to-play title from the Japanese developers, and it’s success could be thanks to it’s originality.
The game uses your mobile device’s GPS to position you inside a virtual world where you can move around and catch different Pokemon. And there’s no lazying on the couch with this one, you’re actually required to physically move around the real world to explore and look for Pokemon and fight with other players.
Millions of players around the world have already downloaded Pokemon Go, putting their servers under strain and even cause the game to crash at times. But aside from that Nintendo are seeing great returns as their stocks climbed nearly 9% after the week following the game’s release.
